DAB+ - THE NEW ECONOMY OF RADIO
DAB+ (Digital Audio Broadcast) allows transmission of up to 16 channels per multiplex. The radio landscape will gain considerable appeal in future by enhanced programme diversity.
Value added by DAB+ is, above all, programme diversity, but also, technical innovation of the segments automotive, e-commerce and interactivity.
In countries like Germany, Switzerland and Australia, DAB+ convinces customers with its user-friendly channel navigation, time-shifted listening to digital recordings, with noise-free, crystal clear audio quality and excellent mobile reception.
Comprehensive multimedia services for transmission of programme-related additional information such as title and performer, weather and much more, straightforward provision of accurate telematics information for traffic guidance systems, for rail and air traffic, for parking information as well as for gradual further integration of internet contents will take radio into a new era with DAB+.
Long term simulcast
Radio, which is 91 years old by now, is meant to remain competitive compared with new online audio services. Switching off VHF soon, as planned in Europe's wealthiest countries, Norway and Switzerland, is not an option for the Austrian market. After all, the estimated 15 million VHF receiving sets in Austria's households are a central asset. Switchover to digital radio should, therefore, only take place if user-driven, so that long-term simulcast can be expected.