DAB+ - THE NEW ECONOMY OF RADIO

DAB+ (Digital Audio Broadcast) allows transmission of up to 16 channels per multiplex. The radio landscape will gain considerable appeal in future by enhanced programme diversity.

Value added by DAB+ is, above all, programme diversity, but also, technical innovation of the segments automotive, e-commerce and interactivity.

In countries like Germany, Switzerland and Australia, DAB+ convinces customers with its user-friendly channel navigation, time-shifted listening to digital recordings, with noise-free, crystal clear audio quality and excellent mobile reception.

Comprehensive multimedia services for transmission of programme-related additional information such as title and performer, weather and much more, straightforward provision of accurate telematics information for traffic guidance systems, for rail and air traffic, for parking information as well as for gradual further integration of internet contents will take radio into a new era with DAB+.  

Pilot operation in the greater Vienna area

15 radio programmes can be received as of mid-May, 2015, in the greater Vienna area in the course of a digital radio pilot operation! Alongside well-known VHF radio providers such as Arabella, NRJ or Lounge FM, a whole range of totally new providers is now broadcast via digital standard DAB+.

Digital radio pilot operation in Vienna, which reaches up to 2.1 million people, is initially running from 28th May, 2015, until 31st March, 2016.  After that, prolongation of the test is possible.  From 2018 at the latest, digital radio is scheduled to run in regular operation throughout Austria. Currently, ten percent of radios in Austria are DAB-compatible, with some 80,000 sets having been sold last year.

Long term simulcast

Radio, which is 91 years old by now, is meant to remain competitive compared with new online audio services. Switching off VHF soon, as planned in Europe's wealthiest countries, Norway and Switzerland, is not an option for the Austrian market.  After all, the estimated 15 million VHF receiving sets in Austria's households are a central asset. Switchover to digital radio should, therefore, only take place if user-driven, so that long-term simulcast can be expected.