The new 5G Broadcast transmission standard enables linear broadcast content to be distributed directly to mobile devices such as smartphones or tablets – without SIM cards, Wi-Fi or internet.
The ORS is driving research and development forward in Austria to ensure that 5G Broadcast transmission behaves in a similarly efficient manner to DVB-T2. Information on the advantages of this new transmission standard, on the global initiative, the ORS trials and the underlying technology can be found below.
ORS makes Television fit for mobile devices
According to a study by the University of Salzburg, linear broadcasting is highly popular in Austria. Linear television makes up around 80 percent of audio-visual content use, with an even higher percentage for radio stations. Consumption of content on mobile devices continues to gain in importance.
5G Broadcast is a new technology that is being developed in line with market requirements to address the shift in media usage. It allows broadcast content to be distributed directly to mobile devices. Unlike streaming, users do not need an internet connection or SIM card to receive content on 5G-compatible end devices, whereby mobile television does not use up the user's data volume.
The best from the world of broacast and mobile communications
One of the biggest advantages of 5G Broadcast is that the distributed content can reach an unlimited number of users simultaneously. In contrast to mobile networks, broadcasting networks lack of a return channel from the user to the base station, so they cannot offer non-linear services (meaning that user interaction with the content is not possible). 5G Broadcast, however, combines the best of both worlds. When interacting with 5G Broadband – the mobile communications technology – a hybrid communication network is established which supports both linear and non-linear media applications.
In the long run, both the broadcast industry and the mobile communications industry want to enable a user experience that can compete with global streaming services and OTT providers such as Amazon Prime or Netflix. To enable this for both worlds, a common ecosystem must be created for distributing digital media content via 5G. To this end, the ORS is involved in the global 5G Media Action Group, with Austria being represented by ORS Managing Director Michael Wagenhofer.