An adserver is a software management system for dynamic distribution of advertising material to advertising spaces of online platforms, that is websites and apps on various terminal devices. Adservers facilitate target oriented distribution of a variety of different advertising forms related to different browsers, times of day, regions, sociodemography etc. Adserving lays the technical foundation for centralized planning, steering and evaluation of advertising campaigns as well as optimizing utilization of advertising spaces.
Adoperating denotes operation of all functions and possibilities of an adserver for optimal campaign success of an online advertising measure. Adoperating ensures timely launch of a campaign, monitoring, changes and optimizing of an ongoing campaign, and reporting at the end.
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